Barrons: Apple Is Becoming a Camera Company. It’s Smarter Than Everyone Thought.

Started 1 month ago | Discussions thread
ForumParentFirstPrevious
Flat view
fstopx2 Contributing Member • Posts: 940
Barrons: Apple Is Becoming a Camera Company. It’s Smarter Than Everyone Thought.
4

The camera companies better be paying attention to this because its not good.

Though a smartphone doesnt have the quality that a standalone camera does the images are good enough in a lot of cases. For the average consumer they are more than good enough. For the pros and enthusiasts its definitely not.

The big challenge in my opinion is not just the computational imaging, AI and low light but rather the seamless integration of it all. Its far easier to take pictures and do stuff with them afterwards than on a regular camera.

-- hide signature --

Apple Is Becoming a Camera Company. It’s Smarter Than Everyone Thought.

Quote:

Heading into the two-hour-long event in the Steve Jobs Theater on the Apple Park campus in Cupertino, Calif., the conventional wisdom on Wall Street has been that this would be an off year for the iPhone. The world would largely ignore the iPhone 11, while awaiting the first Apple phones to use the 5G wireless standard, which are widely expected to debut a year from now. Investors already have been fretting about slowing iPhone sales and have been focused instead on the ability of Apple (ticker: AAPL) to drive revenue growth in other parts of its business, in particular via peripheral devices (AirPods and Apple Watches) and services like Apple Card, iCloud, and Apple Music.

But leave it to Apple to cut right, just when everyone expected them to cut left. What Apple argued persuasively is that while the world is zeroed in on the power of having more bandwidth once 5G networks arrive, the real power in having a mobile supercomputer in your pocket is about images. Almost the entire discussion around the new phones — in particular the higher-end Pro versions — focused on their increasingly powerful ability to produce professional quality images and video. The new Pro models, for instance, now feature three separate lenses, including both wide angle and telephoto lenses, effectively giving the phones a 4x optical zoom capability.

ForumParentFirstPrevious
Flat view
Post (hide subjects) Posted by
tko
tko
ForumParentFirstPrevious
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow