Peter Lik

Started 3 months ago | Discussions thread
Teila Day
Teila Day Veteran Member • Posts: 4,870
Re: What Most Folks Miss...

Bill Ferris wrote:

Whether we're talking about his photos of Horseshoe Bend, Antelope Canyon, various night skyscape compositions or other of his photos, Lik has lead the public infatuation with a variety of locations and subjects. Most anybody who's visited and photographed these places in the last decade, whether they know it or not, have been influenced in those decisions by Mr. Lik.

I was thinking that most people shooting the canyons would've been shooting the canyon(s) irrespective of his work with the plethora of photographs of the popular Canyons and other points of interest posted online.

A second point most comments have missed is Mr. Lik's skill at building and maintaining his personal brand.

Absolutely.  Photography is about business first as far as I'm concerned... if you have that Lik'd (couldn't help myself) then you'll realize a palatable profit irrespective of your level of expertise.

Lik understands better than most that the reason a person will pay 10s of millions of dollars for a Picasso is, it's a Picasso.

I think he understands it like most people understands it... An original Picasso sells for what it does because it's an investment blessed by discerning individuals who heavily invest in art.  Nothing against Mr. Lik, but I don't think he's in that category yet but I hope he hits a home run in that context.

Lady Gaga understands the value of personal brand. Andy Warhol was the master of personal brand and that was generations before a phrase had been coined to identify that concept. Peter Lik understands and masters personal brand, as well.


This isn't some guy "appealing to the masses and making a few bucks." His photography has established trends the public and other photographers embrace. He's also built a personal image and brand thay support an elite pricing structure for his product: himself.

To me he does very well at appealing to the masses and making a lot of bucks (excellent by the way) just like McDonald's or Chick-fil-a.

People pays tens of thousands for his prints, not because the photos are demonstrably better than all others - though his customers undoubtedly hold them in high regard, it's because the prints are Peter Liks.

Those buying his prints (probably) don't make up same market as those hunting down and backdoor trading to acquire a particular Picasso.  Two different socioeconomic demographics I'd say.  Again... McDonald's..  which is 100% ok in my book; wish I owned one, especially since the entire San Joaquin valley corridor (California)  is getting fatter by the minute... My goodness!!  A different world from the Bay Area.

I applaud Mr. Lik for his business sense and tenacity.

Great post Bill.

-- hide signature --
Post (hide subjects) Posted by
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow