Canon Profit and the camera industry

Started 2 months ago | Discussions thread
OP ByronP Contributing Member • Posts: 866
Re: The always "more" concept

plantdoc wrote:

Digital camera sales were riding a high when film died. Everyone who wanted to take pics needed to buy a digital camera of some type. Large sales volume. The market became saturated and then along came camera phones. The people who were the instamatic type film shooters that bought digital now found that they didn't need a camera. Sales started dropping. This result was easy to predict. Cameras have become and will stay a specialty device just like SLR cameras and high end range finder cameras where during the film days. Wall Street always expect a "more" market. Unless a business can continue to sell more every year and make more money, Wall Street doesn't like this business. Of course, this approach is not sustainable. No business can continue to keep selling and making "more" forever. Not meeting the "more" model doesn't mean a business is doomed as long as they have a enough market and profits. New and amazing technology for the pros and enthusiasts will drive sales somewhat in that limited market, but I don't think it will make a huge difference because the phone folks don't care and some (maybe) many enthusiasts find their gear is satisfactory.


Two things:

"Not meeting the "more" model doesn't mean a business is doomed as long as they have a enough market and profits."  True and not so true depending....

The problem is that the camera sales infrastructure expanded with the increased sales.  Now there will be a reduction in the infrastructure meaning less people employed, less r&d, fewer marketing people, fewer manufacturing lines and the list goes on and on.

You mention pros.  There are fewer and fewer of them.  The whole image industry is changing and for those who used to make a living working full time for xyz magazine or newspaper things are not what they used to be.  Some like wedding photographers in select markets are doing ok, but overall being a pro photographer these days is not easy.  And, from what I can tell "enthusiasts" are in many cases switching to smart phones and the like.  There are fewer of them as well to drive sales.

As far as amazing new technology there will be less of that because there will be less R&D to produce those amazing things we now enjoy.

That does not mean cameras will stop taking fantastic images.  Cameras 20-30 years ago in the right hands did so, so certainly our current cameras in the right hands will continue to do so.


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