Where Is the Camera Industry Headed In this Ridiculous Resolution War?

Started 2 months ago | Discussions thread
Truman Prevatt
Truman Prevatt Veteran Member • Posts: 9,265
Re: Where Is the Camera Industry Headed In this Ridiculous Resolution War?

Finatil wrote:

Companies always start selling resolution when tech comes to a stalemate. This fad is a simple intermission before organic sensors, in-camera ai, etc.. So I just say, don't be a sucker for the stockholders annual sales target.

If you haven't noticed - camera sales have taken a nose dive the last three or four years.  Canon is going to miss their profit goal but at least 20% and maybe up to 40% this year.

The smart phones have wiped out the compact camera market and for ILC sales is down across the board and there doesn't seem to be a light at the end of the tunnel that is not a freight train.

The bubble started to deflate in about 2016 and now that hissing sound is getting louder.

The bottom line chip sales are down but that is for all chips.  Most of the newer sensors we see arose out of supporting the smart phone market.  Apple is Sony's cash cow.  The BSI technology was developed because it is essential in small smart phone sensors.  BSI makes little difference for APS-C and pretty close to none in FF.  But whatever small improvement - it is an improvement.

The higher density lower noise detectors are driven by small sensor smart phone cameras and after they are developed can migrate to larger sensors.

If someone does not want a higher resolution camera - don't buy one.  But the technology march will continue as Moore's law proves to be just as valid for all semiconductors - including sensors - as ever.  Quite frankly the camera companies probably feel they need to make progress as the growth has stopped and the contraction is happening.

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