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Olympus is doing a great branding job.

Started Jul 16, 2019 | Discussions thread
ToxicTabasco
ToxicTabasco Senior Member • Posts: 2,549
Re: Olympus is doing a great branding job.

VideoPic wrote:

I see many EM5 III posts going up and I find it interesting. EVERYBODY knows what we talking about wether its an OMD or a PEN, a EPL.... or an EM....

Contrary Panasonic made the classic mistake other manufacturers did calling the same thing different "names" in different markets....

One of the benefits of a clear branding strategy is it gives strength to the individual product lines and in effect an image of global weight/acceptance/success in the market.

Example I read some hope the EM5 III would became a G80 or is it a G81...you know the one that looks like a GH4 with a grip. BUT NO Olympus seem to stick with the small form factor and the ability to add options......this has always been a strength of the EM5 line.

Well done Olympus, keep up the good work.

Yes I agree, Sony also learned how to brand from Canon using names naming their cameras Mark I, Mark II, etc...,  and the white lenses are very popular with Sony and Fuji.  Great strategy.  Advertising and marketing is very powerful stuff.

 ToxicTabasco's gear list:ToxicTabasco's gear list
Nikon D5500 Nikon D7200 Panasonic Lumix DMC-GX85 Panasonic Lumix DC-G9
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