Sony A7000/A6700 finally coming ? July 17 is the "Sony Big Day for Camera and Lenses"

Started 3 months ago | Discussions thread
Azimuth Jones
Azimuth Jones Regular Member • Posts: 293
Re: Sony A7000/A6700 finally coming ? July 17 is the "Sony Big Day for Camera and Lenses"

PankajDubey wrote:

In retrospect, there was a lot of wishful thinking on the rumours site.

Buy A6400 is Sony’s answer.

Not necessarily. No marketing pro would want to step on an important announcement by introducing too many products that would not get enough attention. Fuji has played this game masterfully over the years, by spreading out announcements to give maximum attention to products.

The more important timeline is introducing products for the year-end holiday season. That means introductions up through October. (Not coincidentally, NYC's huge Photo Plus Expo takes place the 3rd week of October.)

It's actually a sign of marketing prowess that Sony didn't try lumping several APC-C and full-frame announcements together.

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