Why does Sony have such a dominant market position in the US market

Started 2 months ago | Discussions thread
PhotoTeach2 Forum Pro • Posts: 10,128
Re: They were the first...
1

robblackett wrote:

thenoilif wrote:

ZodiacPhoto wrote:

holashobby wrote:

Based off the US Amazon best seller list, it looks like Sony has a very dominant market position in the US mirrorless market, but that dominance is not replicated in other large markets, as least not in Europe as far I as can see. Furthermore, in Europe, the A7MK3 and indeed the MK2 are more heavily discounted in Europe compared to the US, leading me to speculate that these models are not selling nearly as well there as they are in the US.

Looking at recent Sony events, their marketing seems geared towards this reality as their latest camera, A6400 and high profile functionality updates were announced in California and not Japan, their home market.

Out of curiosity, how did Sony build such a dominant position in the US market?

They offered the first FF mirrorless system, and by the time Canon, Nikon, and Panasonic entered the game, Sony had 3 generations of bodies, and very comprehensive lens lineup, also supported by aftermarket.

This.

Innovation has also pushed them to the top. They offer new technology that is head and tails above what others are offering especially in the area of automation.

Their cameras are actually quite easy to use if you let the camera do the work. Their model is to sell professional level results to the novice. It comes at a price but the satisfaction of getting the results that you do with their most recent bodies and their top lenses is worth the money to many people.

That is what is hurting Canon and Nikon financially. They restricted the user by making them become good photographers first so that you needed a good amount of knowledge and skill to get truly great images.

Pardon? You really think you need more skill to use a Canon or Nikon than a Sony?

I say yes ...

There is a huge benefit to a direct-visual-feedback w/ live histogram and zebras.

Especially to a beginner but they can also help the advanced optimize their "first" exposure -- because you often do not get a chance for a second shot.

DSLR exposures are (educated) guesses.

With Sony, you can get an A7iii and pair it with a high-quality zoom or a couple of top end primes and you're able to get amazing portraits of the kids or stunning street and landscape pics when you travel.

Fuji has done the same for people who don't want to carry around the heavier gear.

Lastly, you can't discount the video capabilities. There are no better options for all in one camera for both still and video than Sony right now.

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