Why does Sony have such a dominant market position in the US market

Started 2 months ago | Discussions thread
Aberaeron Veteran Member • Posts: 7,309
Re: Why does Sony have such a dominant market position in the US market

robblackett wrote:

tbcass wrote:

robblackett wrote:

Well, invariably it was the higher price with the discount that would sell best, the conclusion being that a) people love to think they are getting a bargain; and b) retailers like to be able to advertise a 'special price' (ideally with a limited time period) which provides consumers with an incentive to buy now, rather than just thinking about it.

In many cases that scam works, over price the product initially and then drop the price. Automobile manufacturers have been doing that for as long as I can remember. The time limit also works despite the fact the "sale" price is offered over and over again. In this case it doesn't seem to be working however because the non discounted Sony models continue to out sell the discounted models from Canon and Nikon. Maybe todays camera shoppers know what they want and are more sophisticated than when you sold them. I'll bet the people who bought the cameras before they were discounted feel cheated.

Well, it's generally accepted by the public that if you want a product the moment it is launched you will inevitably pay a higher price than if you wait for a while. And that's largely true for all consumer goods - phones, cars, TVs, etc., not just cameras.

Depending on demand and fiscal inflation wherever you are, of course. In general, yes, it tends to hold true, but not as a hard and fast rule.

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