Why does Sony have such a dominant market position in the US market

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Aberaeron Veteran Member • Posts: 7,314
Re: Why does Sony have such a dominant market position in the US market

sybersitizen wrote:

holashobby wrote:

Aberaeron wrote:

sybersitizen wrote:

Aberaeron wrote:

Jonsi wrote:

holashobby wrote:

Based off the US Amazon best seller list, it looks like Sony has a very dominant market position in the US mirrorless market, but that dominance is not replicated in other large markets ... Out of curiosity, how did Sony build such a dominant position in the US market?

While they weren't the first mirrorless cameras they were the first to focus solely on ML while the big names dabbled but found people were more interested in DSLRs.

Now they are starting to focus more on mirrorless, but hopefully that doesn't mean they'll drop DSLRs.

They are NOT solely focussed on mirrorless though. They have the translucent mirror range of cameras which are well established and have plodded along for years. They 'added' mirrorless interchangeable lens cameras to their range and it now way outsells the translucent fixed mirror range of DSLR cameras they offer.

The OP's question is about a perceived difference in Sony's 'dominance' regarding the US mirrorless market vs. other mirrorless markets based on Amazon's sales data. Replies about mirrorless dominance in general don't address regional differences.

Such regional differences observed by the OP might be mainly attributable to Amazon's dominance in the US compared to elsewhere.

That was my answer to Jonsi not to the OP.

The following is my answer and question to the OP and yourself...

I do not believe that there is a big regional difference. Amazon figures. How do they relate to actual sales? Do they show a big regional difference in fact? Certainly in the UK, Sony seem to be selling full frame mirrorless cameras at a prodigious rate at the moment, considering that sales of all cameras are down compared to previous years.

Has anyone actually posted the figures? I know that some figures for Germany have been posted and that previously I believe it was an article on DPR that indicated that Sony full frame sales amounted to more than all other brand's full frame sales added together. If that is the case, someone must be buying them somewhere.

Using Amazon bestseller lists as proxy, there are regional sales differences, Sony is doing much better in the US than the UK for example, better in Germany, but not nearly as good as their sales position in the US.

You have to include sellers other than Amazon to understand the worldwide market because Amazon is not the only seller, and is not necessarily chosen by the same percentage of buyers worldwide.

It is not even active in many countries. However, in the UK it is very active indeed and the UK spending  on-line per capita exceeds that of the USA. However I doubt whether that holds true to high end camera sales. I suspect that only a tiny percentage of full frame cameras are sold on-line and certainly through Amazon UK.

Globally, Sony seem to be accelerating ahead of the pack in full frame cameras for the moment. That may or may not last of course and the two traditional dominant brands are certainly beginning to push back with their recently introduced full frame mirrorless models. It is early days for this expanding market as yet, with Panasonic also entering the arena just now. Panasonic are unlikely to take a massive slice with their current very high end model, but should they soon introduce an entry level full frame, based on their M4/3 experience, do expect them to make a big splash.

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