Why does Sony have such a dominant market position in the US market

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holashobby Regular Member • Posts: 150
Why does Sony have such a dominant market position in the US market
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Based off the US Amazon best seller list, it looks like Sony has a very dominant market position in the US mirrorless market, but that dominance is not replicated in other large markets, as least not in Europe as far I as can see. Furthermore, in Europe, the A7MK3 and indeed the MK2 are more heavily discounted in Europe compared to the US, leading me to speculate that these models are not selling nearly as well there as they are in the US.

Looking at recent Sony events, their marketing seems geared towards this reality as their latest camera, A6400 and high profile functionality updates were announced in California and not Japan, their home market.

Out of curiosity, how did Sony build such a dominant position in the US market?

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