Leica restructuing to embrace computational photography

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mamallama
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Leica restructuing to embrace computational photography
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According to the link below, Leica, as part of a restructuring process, will eliminate up to 100 jobs at the company's headquarters and add up to 40 new ‘digital experts’ to push forward its smartphone and computational photography technology.

https://www.dpreview.com/news/1316719876/leica-restructuring-jobs-computational-photography

According to Handelsblatt, Leica's restructuring is due to ‘profound changes in the market.’ Leica CEO, Matthias Harsch, is quoted as saying ‘We are facing the second digital revolution in the camera business,’ an obvious nod to the market's movement away from dedicated cameras to smartphone cameras.

Harsch also specifically notes the growing role of artificial intelligence and computational photography in digital images. Leica has been working alongside Huawei for the past four years, developing both the hardware and—arguably more importantly—the software used for mobile image capture and processing. He says ‘These experiences [developing smartphone cameras technology] can be used for the further development of our classic cameras.’

AFAIK, this is the first traditional camera company that is acknowledging the need to incorporate computational photography.

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