“Fear is the path to the dark side…fear leads to anger…anger leads to hate…hate leads to suffering.”

Started 4 months ago | Discussions thread
Skeeterbytes Forum Pro • Posts: 16,342
Re: Fear not on the dark side Luke, for I am your father
7

I carry a soapbox for just such occasions. Here it is now.

Micro four-thirds is a decade-old system in its maturation phase. As such, a good deal of product development is rightfully directed at filling holes with niche products. Why the 10-25? Because we didn't have a fast, wide video-centric zoom lens and there is no market for, say, another "standard zoom" they could have developed instead. The forthcoming bigger than big super tele zoom will fill a very different niche and will attract even fewer buyers than the 10-25, but could well be even more important to m4/3's maturation.

The photography industry has plateaued and is presently in decline. Job 1 is keeping current users in their system and not jumping to another. That's the short-term goal. Job 2 is far more important: attracting phone photographers to the system. To do that, a complete toolbox of gear is required and m4/3 is in the midst of the stocking of its box.

"But, where's my [insert pet imaginary camera/lens]?" as frequently lamented in camera forums can be helpful when forward-directed but is market poison when the gaze is directed backward. 2008 is done and buried.

Box stowed until next time.

Cheers,

Dad

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