Canon EOS RP sales nosedive in Japan

Started 2 months ago | Discussions thread
Lisa Horton
Lisa Horton Contributing Member • Posts: 624
Re: I don't think it's surprising
2

forpetessake wrote:

Here is my take. There are three broad categories of photographers: the casual and undemanding users (soccer moms, social networks users, etc.), the enthusiasts (technology enthusiasts, retired professionals, dpreview nuts, etc.), and working professionals.

The first category wants cheaper, lighter, the most automated products. They are not attracted to the R line. Even the cheap RP isn't competitive with M50 and Rebels.

The third category work for money, the R line doesn't give any advantages to them. To the contrary, it would cost them money building a new system and selling the old one. This category is also reluctant to use version one of anything, any unproven technology is a risk to their business.

So, only the second category can potentially embrace the R line en masse. But this category is largely populated by knowledgeable people with deep pockets. They aren't going to choose something only because it's cheaper. Moreover, they buy bodies, lenses, accessories, so they evaluate the total cost of the system, which is significantly higher than a body. So, say you have $5000 to spend, would you go with R/RP or A7iii? I think majority would choose A7iii, they will get better body and more lenses for the same money. Even adapted EF lenses often work better on A7iii than on R. I was surprised to see the animal eye-AF was working fine with adapter lenses on A7iii. Add to that IBIS and you can pick up high quality unstabilized lenses for peanuts. For example, the unstabilized 70-200mm and 135/2 work great on A7iii, not so on R.

I agree with your assessment of the three main segments, but I think that the second group is more varied than you describe.  I think that there are a significant number of people in this group who actually are budget constrained to varying degrees.  Look at the Rebel forum here.  It's a DPReview forum, it's not the general public or group 1, it's absolutely group 2 but at a more modest economic level.  And the same is true to a lesser extent with the XXD forums.  I don't read the equivalent forums for other brands so no idea if the pattern holds true there as well but I'd be surprised if it didn't.

For people who have no current gear but are looking to drop $5K plus on a new kit, yes, Sony might be an attractive choice.  How many of those are there?  Lots here, but how many in terms of the total market?

What Canon needs to do to change the situation is to release a better body with IBIS, while making more RF lenses. And I mean, high quality RF lenses, large and small. They don't have to be cheap, the group #1 won't be buying anyway. And the group #2 won't be attracted by the cheap low quality lenses. RF lenses is the only thing that is drawing me personally to the R system. I think it will take Canon at least 2 years before it can become as attractive as Sony.

If you've got a collection of Canon lenses and if you've got years or decades of familiarity with the Canon UI style, it's going to take a lot to make a Sony look attractive.  I handled the A7II in the store, the ergonomics were not impressive.  I can pick up any Canon AF SLR and immediately understand how to operate it.

This is all just opinions, I see every day that there are people who are completely willing to drop an entire system and buy into another different system and I'm sure that for them, for their priorities, that makes total sense.

 Lisa Horton's gear list:Lisa Horton's gear list
Canon EOS RP Canon EF 70-200mm f/2.8L USM Canon EF 24-105mm f/4L IS USM Canon PowerShot SX10 IS Canon EOS Rebel SL2 +6 more
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