Canon EOS RP sales nosedive in Japan

Started 2 months ago | Discussions thread
forpetessake
forpetessake Veteran Member • Posts: 4,982
too late to think about margins

justmeMN wrote:

Silvex wrote:

...$1000 sooner than I expected. Great news for those who may be considering it.

I don't think so.

Last quarter their Imaging division Operating Profit Margin was a miniscule 2.7% , and Canon wants to raise it back into the double digits. Lowering the price of the RP to below $1,000 goes against that goal. If it's not selling well, Canon can just lower production.

It doesn't matter what the margin is. The batches of cameras have been manufactured. They must be sold at whatever price the market supports. If Canon is losing money then they can kill the unprofitable models or modify them.

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