Will Nikon mirrorless take better advantage of DX size?

Started 2 months ago | Discussions thread
Razor512
Razor512 Regular Member • Posts: 192
Re: Will Nikon mirrorless take better advantage of DX size?
1

I feel that it is not really shrinking, but instead facing a state of slowing acquisition new customers, and old customers not upgrading because of lack of R&D and true improvements.

If we look at multiple generations of DSLR especially in the entry level, we see things like Nikon using the same CMOS sensor for 6 years, and the same AF module they used in early 2010. They keep releasing new cameras but offering only slight tweaks to SNR firmware where a user would only see marginal improvements that require them to pixel peep to see an improvement.  Because of stagnation like that, someone with an older camera who is not ready to jump to a higher class/ tier of camera, will not have much of an improvement that would make it worth spending $600 on a new camera.

While some pros may reliably upgrade to the latest and greatest every time something new comes out, they represent a small portion of the market because camera makers don want to give up their likely 12,000% profit margin on something like a D5. thus that segment is a small but reliable sale for the few people who use that class of camera.

The bulk of DSLR sales are still in the entry level, and lower mid range, but that is also the class where the least amount of improvement takes place. Thus purchased a camera years ago, will not see much improvement in upgrading.

If we compare this to virtually any other segment in the market, each class of product will see real and worth while improvements with each generation. For example, Someone in the mid range who purchased a GTX 970 with it came out, and then upgraded to a GTX 1070 would see a 50-70% performance improvement depending on the task Thus someone in that price class could spend the same level of money as they had for their 970, and get the next gen 70 series card and see a meaningful performance boost (at least before the mining craze happened).

In the camera world, that same upgrade cycle over the same time period, would literally only show an image quality difference that is not really visible but DXO mark was able to measure it.

While a CMOS sensor is different from an ASIC, the issue at hand is that camera and sensor makers are not making any improvement at all at the silicon level.

With this in mind sales are dropping likely because the new cameras are not compelling enough to get someone who purchased a camera a few years ago to upgrade.

Then we have the death of the point and shoot market segment and the unwillingness to bring DSLR prices down in order to rebuild the bridge to get potential customers to take that first step.

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