for all FF BS, fuji told the real story, 1/3 market by value, by unit much lower Locked

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Jeff Veteran Member • Posts: 5,641
Re: for all FF BS, fuji told the real story, 1/3 market by value, by unit much lower

Mark Ransom wrote:

Jefftan wrote:

https://www.imaging-resource.com/news/2019/03/15/fujifilm-qa-cpplus-2019-af-tidbits-lenses-100-mp

TI: Yes, yes. I think the customers should have different options. We don't believe that all of the customers will go to full-frame. At the moment, I think the proportion of full-frame is probably one-third of the market by value.

DE: Oh, by value actually. So in terms of unit sales, it would be much lower.

TI: Yes, so two-thirds of the market is non-full frame, which is predominantly APS-C, Micro Four Thirds, and some medium-format as well.

TI: We really just cannot believe that projection of Canon's.

DE: Yeah. What are your projections, what do you think the market will do overall?

TI: I think it all depends on what innovation and what influence comes from the manufacturers. It's our mission to make the market viable. So I think our projection is there's a lot of room even to grow further in the camera market.

DE: It might even grow? (!)

TI: Yeah, yeah, yeah. If we look at the Asian market, there's a huge population over there. Some countries may decline, but some countries soon will change to growth. I think overall, the global camera market, you know...

DE: ...is actually going to grow as well. Wow, that's interesting. Yeah, certainly I hear from everyone that China is a huge market, and it's got to be pretty low penetration for cameras there still, so there's a lot of opportunity there.

TI: Yes.

So do you think a camera designed to appeal to the Chinese will also appeal to the rest of us?

Isn't that the Yi mFT camera?  Btw, Yi wouldn't report sales data to CIPA, so hard to know exactly what may be going on in that market.

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