Pentax upgrade won Japanese Good Design Award

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22codfish
22codfish Contributing Member • Posts: 750
Pentax upgrade won Japanese Good Design Award
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"PENTAX K-1 Upgrade Service" won the Good Design Gold Award October 31, 2018Ricoh Company, Ltd

Ricoh Co., Ltd. announced that "PENTAX K-1 Upgrade Service" won the 2018 Good Design Gold Prize (Minister of Economy, Trade and Industry Award) at the 2018 Good Design Award sponsored by the Japan Design Promotion Organization I will.

The Good Design Gold Award was elected by the Special Committee among the Good Design · Best 100 and recognized as the currently outstanding design (Best of Best) which combines advancedness and social characteristics in concepts, technology, quality etc It is an award given to what is to be done.

The PENTAX K - 1 upgrade service was awarded the gold medal this time with a high evaluation following the Good Design · Best 100.

Reason for awards · Evaluation by judges is as follows.

" PENTAX K-1 Upgrade Service "

They answered honestly the doubts and demands of many camera users. In the camera industry, the same products are frequently updated with MARK II, III, and new products will appear, but there are many that the appearance of cameras has hardly changed.

In such a case, what the user wants is more advanced performance, and there are many cases that it is not another camera.

Sharing the moment of memories together, sharing the moment of memories, and changing the camera as a familiar "thing" one after another, just because performance got older is different. There are also many users who felt so.

It may be good to purchase a completely new product in order to pursue the profit of the manufacturer, but it is a service from the viewpoint that the user truly wants it is this kind of thing. We sincerely welcome such initiatives and want to evaluate highly.

Related information

Ricoh's design awards history

Good Design Award

related news

"PENTAX K-1 Upgrade Service" won the Good Design · Best 100

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