Fujifilm Gets It: Biggest Challenge From Smartphones

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Bill Ferris
Bill Ferris Veteran Member • Posts: 3,001
Fujifilm Gets It: Biggest Challenge From Smartphones
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In Barney Britton's interview with Toshihisa Iida of Fujifilm, Mr. Iida said when asked how Fujifilm will address the challenge from smartphones?

The first thing is to do more research into what smartphone customers want from cameras. Usability, shooting options and so on. Maybe we need to start from scratch when it comes to future cameras aimed at smartphone [upgraders].

Our biggest potential challenge is from smartphones, not competitor cameras.

Fujifilm gets it and that's why full frame isn't an immediate priority. Attracting a new generation of photographers - photographers who learned image-making through their smartphones - to Fuji is the priority.

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