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Selling my nx500 with the 16-50pz

Started Oct 6, 2018 | Questions thread
Ben Herrmann
Ben Herrmann Forum Pro • Posts: 21,163
Have you tried "saturation selling?"

Something I always do is to place the ads on a half dozen or so locations.  I typically place them here (on DPReview), then on some of the other photo forums (FM forums, Four Thirds Photo.com, M43.com, and several others).  I then (well, at least now), place them on eBay, and yes - even Craigslist.  You know, it's funny, that I'd say about one third of everything I've sold, did so on Craigslist - go figure?  As for eBay, I've never sold anything there due to all the so called "horror" stories I've heard - but over the past month or so I listed 5 items - all of which have sold!!!  I believe that if you package it correctly, you could sell a used Q-tip on eBay.  Yes, eventually you pay eBay 10% commission, but price it accordingly.  Also, being able to purchase (at a discount) and print out a shipping label right from your home - and not have to wait in line at the post office - is a huge plus, as I've found out.

The key is coming to the realization that what a given camera/lens/accessory will sell for, is totally different than what we expected it would bring.  Once you've come to that realization, it's a bit easier to stomach once the sales have been made.

So when I say "saturation selling," I mean to imply that sales is a law of averages in that the more locations you can sell on, the better your chances (even if it takes awhile) of selling that object.   Being a retired US Marine, I have a tendency to relate to military terminology (aka 'saturation bombing"), so "saturation selling" is my offshoot of that -

Also, don't forget the wording - that is what you describe.  I've been quite successful with wording and of course, the photos of the gear in question have to be spotless - clear, concise, and covering different angles.  I always have a photo showing the entire kit, followed by photos of different angles of a camera/lens combination for instance.  If you are going to use flash for photos (which oftentimes cannot be avoid), avoid "direct flash" and try to use "bounce flash."  Why?  Flash tends to amplify and reinforce all of the dust on the gear (and dust cannot be avoided).  Sometimes the dust (which heretofore wouldn't have been noticed on the gear) will be terribly reinforced with flash, thus giving the impression that the gear is dirty or more heavily used.

Here's one example of a listing I put up a month or so ago - both items sold.  Look at the wording and the images:

https://www.dpreview.com/forums/post/61484573

Now keep in mind that on the DPReview for sale forum, you can list more than one item in each posting (since you're only allowed to post one posting per day).  There are times whereby I've listed a half dozen items for sale in the same posting.  The example in the link above shows two items.  The only negative is that as time goes on, you lose the ability to continue to "edit" the posting - thus you have to reply to the posting to either respond to questions, or to lower the prices.

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Life can be good - if you allow it!
Bernd ("Ben") Herrmann
Fuquay Varina, North Carolina USA

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