We don't create because we have to we create because we love to

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thenoilif Contributing Member • Posts: 692
We don't create because we have to we create because we love to

I think this video hits the nail on the head as to why we are seeing such a shift in the paradigm of the creative tool.

https://www.youtube.com/watch?v=JKpeIxh4ScY

Two lines that really stand out are:

"We don't have fancy cameras"

"Its not the size of the production that matters it's what you make"

While some will scoff at this as being a self-serving message since its a Samsung commercial, there is truth to this as far as the generation that this is aimed at and the people who are handcuffed by more complex tools.

The generation this video is aimed at has more creative freedom than any other before it and smartphones have given this generation a near perfect tool to create and share.

There is also something to be said about being forced to create because of an excessive investment in the tools that more often than not do way more than they need to but people then feel obligated to use them and instead of allowing the creativity to flow naturally they become stifled as they force themselves to use the gear for the sake of it.

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