When Canon comes out with FF mirrorless, will it be high end or lower end?

Started 5 months ago | Discussions thread
MatsP
MatsP Senior Member • Posts: 2,322
Re: When Canon comes out with FF mirrorless, will it be high end or lower end?

landscaper1 wrote:

MatsP wrote:

It's a real pity that Samsung didn't continue in producing cameras. They had some very advanced technology and a very good 28 MP APS-C sensor. Nice lenses as well. Very promising for the future. Obviously the short-sighted economic guys in the management demanded immediate profit and the camera section couldn't deliver that.

Or a corporate decision was made that Samsung was more likely to succeed challenging Apple for cellphone market dominance that it was to become a major player in the DSLR stakes, and thus applied its resources accordingly. Considering how much difficulty Nikon and Sony have had in challenging Canon's market dominance, it would seem Samsung made the smart bet.

When discussing the strategies of large companies with diversified product lines it's helpful to realize that marketing decisions are often made based on how best to put the company's name on the lips of the greatest number of people.

I can't see why this view should hinder them to continue camera business? Some successful companies have a very diverse portfolio of products. Look at Yamaha for instance. Everything from concert pianos to outboard motors.

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