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Who understands Olympus prices?

Started Feb 7, 2018 | Discussions thread
Marty4650
Marty4650 Forum Pro • Posts: 16,289
The EPL6 might be an exception

Motorazr wrote:

I wish I better understood what happened with the USA pricing of the E-PL6. What happened there? Perhaps there was unsold inventory that Olympus didn’t bring to the USA until AFTER the E-PL7 was already out hence the amazingly low price.

E-PL5 - $499 body only
E-PL6 - $299 with 14-42mm <—??
E-PL7 - $450 body only
E-PL8 - $549 body only
E-PL9 - $549 body only

That EPL6 price was clearly an anomaly.

At first it was introduced only in Europe and Asia, then brought to the USA at a really low price for promotional purposes. It is pretty much the exact same camera as the EPL5 in every single regard... with a firmware upgrade to enable the new VF4 optional EVF. So perhaps Olympus was dumping them at a really good price to create the illusion of a new model?

Here are the official list prices from the DPR camera database and from CNET product announcements when these cameras were first announced:

  • $599 for EPL1 with 14-42mm
  • $599 for EPL2 with 14-42mm (faster shutter speed, better LCD)
  • $699 for EPL3 with 14-42mm (better AF, better video, tilt LCD)
  • $699 for EPL5 with 14-42mm (better sensor, faster fps)
  • $299 for EPL6 with 14-42mm lens (firmware upgrade)
  • $699 for EPL7 with 14-42mm lI R lens (adds WIFI, better AF, selfie screen)
  • $649 for EPL8 with 14-42mm lI R lens (same camera, new styling)
  • $674 for EPL9 with 14-42mm EZ lens (better lens, 4K video, adds Bluetooth)
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Panasonic LX100 Olympus OM-D E-M5 Olympus E-M1 Panasonic Lumix DMC-GM1 Panasonic Lumix DMC-GX85 +16 more
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