Has going mainstream lost Fuji's niche soul?

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BarnET Veteran Member • Posts: 3,576
Has going mainstream lost Fuji's niche soul?

This shouldn't be something new.

Since the release of the beloved X-T2 Fujifilm has gone more and more mainstream. Their products now try to cater to the needs of the many instead of the purists. 3 years ago a touchscreen on a Fujifilm was out of the question. Now models are either focused arround it (X-E3) or get FW updates increasing it's importance (X-T20)

Early models could capture video. But everyone here should know that you'd be better off using a decent phone for that application. Now we have a video orientated hybrid model not unlike Panasonic's GH-line. It's even named the same.

It's clear that their strategy has changed. They still focus on customer loyalty. With FW updates keeping old models on their max potential if the hardware allows. That part hasn't changed at all in my opinion. Sealing my loyalty as a customer.

But their focus on purists has shifted towards a larger audience.

Honestly i think it has improved their products for the better. They have clearly become more versatile, faster and easier to operate. Pretty much across the entire line-up.

But is that what Fuji X was truly about.

Wasn't it about slowing down, thinking about what we shoot, step back and enjoy the scenes we capture. Focus on the essence so to speak. Is that soul which got us in at first as strong as it was before?

Or has that essence which made the originals great evaporated in the sake of progress?

 BarnET's gear list:BarnET's gear list
Panasonic Lumix DMC-GX7 Fujifilm XF 18-55mm F2.8-4 R LM OIS
Fujifilm X-T2
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