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What would Asian and European women think?

Started Feb 10, 2018 | Discussions thread
justmeMN Forum Pro • Posts: 10,721
Target Market: Example from Olympus
7

Tom Caldwell wrote:

I might wonder why women form any part of the world would wish to have a camera tool that was any different from a man with a similar level of interest in photography.

From Olympus Europe:

"The OLYMPUS PEN – not just merely a camera, but a fashionable must-have that’s complemented by fabulous accessories. These are the things that catch the eye and round off any look perfectly. We used them as inspiration for the PEN Generation, a range for fashion-conscious women with a zest for life and a passion for design, photography and life in the city."

https://www.olympus-europa.com/site/en/c/cameras/pen_cameras/fashion_accessories_pen/index.html

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