Why no 40mm pancake (or similar)?

Started Feb 9, 2018 | Questions thread
yellodog Senior Member • Posts: 2,219
Re: Can you handle the truth?
1

Guy Parsons wrote:

alex2b wrote:

Clear.

You nearly all agree that I should not want a pancake, as the multiple suggestions to just be happy with non-pancakes seem to imply. But I am not happy that there is no pancake 35-45mm pancake, as I made clear (why would I request for one...). At the same time I understand that lenses are usually not developed for small minorities.

I am still not convinced it can't be done, but if Panasonic and Olympus do their market research well, then they obviously have concluded already that there are far more of you than of me ;-/ .

Still, it's a pity; the compact m4/3 system would really benefit from this IMO.

Sadly it's now the bean counters who run the photography business and for Olympus at least they have realised that the market has shrunk. The low end has been swallowed by smartphones, so the future lies in high end products that have a higher profit margin. That may ensure survival.

So best forget about "pocketable M4/3" and go get some camera that does fit your pocket.

"Pocketable" and "high end" or even "high profit margin" are not mutually exclusive.

Regards.... Guy

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