Who understands Olympus prices?

Astrotripper wrote:

Pixnat2 wrote:

Good and thoughtful answer, thanks. What you say make sense.

But the more I think about it, the more I think something doesn't match.

Ok, Olympus tagret japanese women or hipsters that would be attracted by the design of this camera (the X-A5 aim this target too, according to Fuji ads).

But isn't the other (and more important for long term) role of those entry-level camera to catch P&S upgraders into the system, making them potential buyers of upper models?

In that segment, the X-A5 or the Canon M100 are much more attractive, because most P&S upgrader DO look at the specs actually.

And for those users Olympus has E-M10 line. It’s just 50 EUR more and offers stuff that a P&S upgrader as you describe would want.

Yes but the E-M10 is a mid-level camera at 800Euros with kit lens, which is steep for a P&S upgrader. And competes with Fuji X-T20 and the likes, not the same category.

So in the short term, they could make a better profit (thoug I doubt it's very signficant for Olympus corp.), but for a long term stategy (catching new users as potential upgraders), it seems to me that selling this camera at a premium price isn't a very good one.

Do you remember the race to the bottom that Sony tried few years ago? They stopped that course quite quickly, which I think is telling. I suspect the market you hint at might not really exist. Or is not large enough to fight for. Smartphones killed it along with P&S.

Sorry, maybe I'm a bit outdated in my terminology :-). When I tell P&S upgraders, I include smartphones users, which means a huge market, bigger than ever!

Entry level cameras like E-PL9, X-A5, M100 are aimed to japanese women/hipsters AND smartphones/P&S upgraders. They all compete in this market.

But OK, E-PL9 will probably be the winner in japanese market, all good for Oly.

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