DPReview.com is closing April 10th - Find out more

Who understands Olympus prices?

Started Feb 7, 2018 | Discussions thread
Astrotripper Veteran Member • Posts: 8,676
Re: Yes, but
2

Pixnat2 wrote:

Good and thoughtful answer, thanks. What you say make sense.

But the more I think about it, the more I think something doesn't match.

Ok, Olympus tagret japanese women or hipsters that would be attracted by the design of this camera (the X-A5 aim this target too, according to Fuji ads).

But isn't the other (and more important for long term) role of those entry-level camera to catch P&S upgraders into the system, making them potential buyers of upper models?

In that segment, the X-A5 or the Canon M100 are much more attractive, because most P&S upgrader DO look at the specs actually.

And for those users Olympus has E-M10 line. It’s just 50 EUR more and offers stuff that a P&S upgrader as you describe would want.

So in the short term, they could make a better profit (thoug I doubt it's very signficant for Olympus corp.), but for a long term stategy (catching new users as potential upgraders), it seems to me that selling this camera at a premium price isn't a very good one.

Do you remember the race to the bottom that Sony tried few years ago? They stopped that course quite quickly, which I think is telling. I suspect the market you hint at might not really exist. Or is not large enough to fight for. Smartphones killed it along with P&S.

 Astrotripper's gear list:Astrotripper's gear list
Sigma DP2 Merrill Olympus PEN E-PL1 Panasonic Lumix DMC-GM5 Olympus E-M1 II OM-1 +15 more
Post (hide subjects) Posted by
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
Dan
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow