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500mm vs 600mm?

Started Nov 13, 2017 | Questions thread
Steve Balcombe Forum Pro • Posts: 15,582
Re: 500mm vs 600mm?

Dave wrote:

Ahem, read prices for Canon EF 100-400mm f/4.5-5.6L IS II USM zoom. How could Canon countenance charging more for a 400 f/5.6 prime? They're smart enough to know no one (not even me) would buy it.

Exactly.

Maybe that's the issue. Canon can't figure a way to improve the 400 f/5.6 without it encroaching on the popular white zoom's territory.

For many years we had the 100-400L, 300/4L IS and 400/5.6L all coexisting and all apparently selling well.

To give a potential MkII 300/4L IS a USP make it a DO (as Nikon did).

To differentiate a potential replacement for the 400/5.6L, morph it into a 500/5.6L IS.

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