Hogan is spot-on about how to sell ILCs to millenials

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sportyaccordy Veteran Member • Posts: 8,993
Hogan is spot-on about how to sell ILCs to millenials
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No camera maker seems to have a handle on how to proceed in the US$500-1500 price range. That's the exact price range at which they should be targeting smartphone users. So far what we really see is the Japanese camera makers trying to run as fast as they can from smartphones. Superduper lenses (e.g. Coolpix P900), higher-end cameras (e.g. A9), plus more performance and more features to the point of absurdity in some cases (as much as I like the Olympus E-M1 Mark II, it clearly is over-engineered to the likely market).

The more I think about this dilemma, the more I believe that the answer is simple: embrace the smartphone, but outperform it with flexibility, direct control, and image quality. What we really need is the FM2 of the smartphone era: a modest cost, dirt simple camera with high flexibility, direct control, and—given the digital sensor that would be used today—high image quality. The real irony is that a truly retro camera (e.g. control dials instead of complex button+dial and menus) that was fully integrated into the smartphone world would likely rock sales big time. The same thing is true in both the still and video worlds, actually.

I've said it before.... take a D3400 or D5500, make it and its lenses look like this:

Put a big "Connect To Smartphone" button on the back and give it a GOOD smart remote app. Fact of the matter is, while DSLRs/ILCs are very functional, they are also pretty ugly and not at all objects of desire. Manufacturers need to bring that kind of desirability to a workable price point (i.e. not a $1200 Pen F ). We're seeing this elsewhere with the return of scrambler motorcycles, vinyl and other antiquated + reappropriated old things.

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Sometimes I take pictures with my gear- https://www.flickr.com/photos/41601371@N00/

 sportyaccordy's gear list:sportyaccordy's gear list
NEX-5T Sony Alpha a7 II Samyang AF 50mm F1.4 FE Sony FE 85mm F1.8 +1 more
Nikon D3400 Nikon D5500 Olympus E-M1 Olympus PEN-F
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