On Why the D850 is Revolutionary

Started Aug 12, 2017 | Discussions thread
Tord S Eriksson
Tord S Eriksson Forum Pro • Posts: 10,086
Re: On Why the D850 is Revolutionary

jfriend00 wrote:

n057 wrote:

I hope you will get one, and that will let you improve your photography. It is really a very legitimate upgrade from the D700. Everything the D500 brought to D300 users, but in an FX implementation

Why, you wonder, did it take Nikon so long to finally offer a full upgrade to the venerable D700 and D300 with the D850 and D500?

It seems both of these cameras could have been produced 4-5 years ago (obviously the D850 wouldn't have been as high a resolution as it is now if it was 4-5 years ago), but a compact FX body that goes fast and has awesome AF. I mean, it basically took 10 years to offer full upgrades to the D700 and D300 in a similar form factor. If you ask me, this was a huge market opportunity that Nikon missed out on to take the incredible lineup of D3, D700, D300 and roar forward with it. Instead, Nikon appears to have missed a large part of decade making cameras that were dumbed down vs. the D700 or D300 (D600, D750 and D7000) in pretty much all ways except megapixels.

So, at least with the D500 and D850, it finally feels like Nikon engineering has roared back in control and they are now trying to make the best camera possible for the buck rather than trying to create all these micro-positioned bodies in their product line that wouldn't accidentally poach any D5 sales, yet were masters of nothing on their own and all were some sort of compromise vs. D300/D700. Finally Nikon.

Now, can you also enter the mirrorless market with the same attitude please and assure your long term survival and stop giving market share away to Sony? Stop worrying about cannibalizing your own products. Just make the best kick-ass product you can and you'll sell a lot of it.

Not unless it works well enough. Many too soon released products have been the death, or near death, of many a company.

Besides, I've always heard that if you don't cannibalize your own product, someone else will (which is what is happening with mirrorless).

Seems Nikon follows the old adage that as long as a product sells well, simplify the product, & streamline the production, in an effort to maximize profit. Then, when the sales are slowing down, introduce the next model, while lowering the price of the old model so that they too get sold (still maintaining profit, of course).

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