I have moved around from Sony, Nikon, and Canon cameras. I really liked one of my older Panasonic point and shoots (I think it was a zs7 or something like that), but each model got worse and worse, so I haven't looked much at Panasonic lately. My first digital camera was an Olympus, which at the time (c. 2000) had some of the best image quality available for inexpensive point and shoots. So I have not been particularly brand loyal. I have to say, though, that at the moment I am partial to Canon. I like the system and find the q menus useful. The lenses are great. I can get good photographs from them if I do my part well. Most bad shots are because of what is behind the camera. It has been easy to get Canons repaired or cleaned when necessary (they are very reliable, but I can be hard on cameras). Dealing with Nikon over oil spots on the D600 was a nightmare and is the only reason I even looked at a Canon camera. For some reason, I had stayed away from them before that fiasco. I leave near a Canon facility where they offer many free classes from top photographers. So, I have a lot to like about Canons. I have not been disappointed in any Canon camera I have owned, although I have been aware of limitations that I wished were improved (why I moved from the 6d to a 5d mk iv). I had been using Sonys for a lot of activities because of their smaller size, but they have a lot of quirks. I recently substituted a Sl/1 with an 18-135 stm lens, and I have to say that my shots are much better (even though the camera is stripped down, lacks features, and all that) because it is easy to set up shots in not great conditions. Again, I am not brand loyal at all, but there are multiple reasons why I prefer Canon at the moment. This doesn't mean I won't buy another camera brand if I find one that suits my needs better. And, I am sure, my needs are much different than those of other people.