Sony's strategy of new cameras instead of FW Upgrades is concerning

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straylightrun Senior Member • Posts: 1,410
Sony's strategy of new cameras instead of FW Upgrades is concerning
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I noticed that the a9 has the ability to assign any custom button to toggle between the APS-C crop/Super 35mm mode, instead of having it only buried it in the menu. This "feature" has been asked for many times for the current Sony a7rII. Isn't it ironic that a 24MP camera gets this "feature" just because its new, while an older 42MP camera doesnt get it, besides it being more suited for it (18MP in crop on the a7rII vs. 10MP crop for a9)?

Another similar thing happened with the original a7s. It was the first emount camera to have a silent shutter mode. To toggle it on and off you had to menu dive. Many users wished it was custom button assignable. Sony did that... But with a new camera model, the a7rII and a7sII instead of a FW update for existing owners

Why doesnt Sony offer any small  firmware updates for small minor fixes for their existing users like Fujifilm does with their cameras? Why only implement it in new camera bodies? Is it that hard to reward first time owner loyal customers instead of leaving them out in the hopes of getting more money out of them?

Its a little concerning that if you want a convenient shortcut on your a7rII, youll have to buy a new $4500 body to get that.

 straylightrun's gear list:straylightrun's gear list
Sony Cyber-shot DSC-HX90V A3000 Sony Alpha 7S Canon EOS M10 Sony 35mm F1.4 G +8 more
Sony a9 Sony Alpha 7 Sony Alpha 7R Sony Alpha 7S
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Marti58 MOD
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