DPReview.com is closing April 10th - Find out more

High Demand for PEN E-PL8!!!! Sold OUT!!!!

Started Sep 21, 2016 | Discussions thread
RSSrsvp Veteran Member • Posts: 3,251
Re: High Demand for PEN E-PL8!!!! Sold OUT!!!!

ecm wrote:

Olympus (or Canon or Fuji or whoever) HAVE to produce SOMETHING - ie, new stock to sell - and so they just doll it up with new plastic, and plunk a new number on the front, rather than producing more of the same-ol' camera as last year. Why not, it costs about the same to re-tool the factories for a manufacturing run of a new camera, not much more than a repeat run of last year's camera.....and they'll continue to capture the all-important "fan-boi" market segment (for lack of a better term.... "zealot" maybe?) with a shiny "new" "improved" and "altogether better-er" model. It's a time-tested and very effective marketing strategy.

This is no different that the auto makers doing some minor changes to the body of a car but internally it is the same as the previous year's model.

They must sell enough of this type of body for the E-PL8 to continue to exist. Perhaps they should have branded it the E-PL 7 Mark ll? 

 RSSrsvp's gear list:RSSrsvp's gear list
Olympus E-M5 II Olympus M.Zuiko Digital ED 75mm F1.8 Olympus 12-40mm F2.8 Pro Olympus M.Zuiko Digital ED 40-150mm F4-5.6 R Olympus M.Zuiko Digital 45mm F1.8 +1 more
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow