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High Demand for PEN E-PL8!!!! Sold OUT!!!!

Started Sep 21, 2016 | Discussions thread
ecm Senior Member • Posts: 1,662
Re: High Demand for PEN E-PL8!!!! Sold OUT!!!!

Olympus (or Canon or Fuji or whoever) HAVE to produce SOMETHING - ie, new stock to sell - and so they just doll it up with new plastic, and plunk a new number on the front, rather than producing more of the same-ol' camera as last year. Why not, it costs about the same to re-tool the factories for a manufacturing run of a new camera, not much more than a repeat run of last year's camera.....and they'll continue to capture the all-important "fan-boi" market segment (for lack of a better term.... "zealot" maybe?) with a shiny "new" "improved" and "altogether better-er" model. It's a time-tested and very effective marketing strategy.

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