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High Demand for PEN E-PL8!!!! Sold OUT!!!!

Started Sep 21, 2016 | Discussions thread
Guy Parsons
Guy Parsons Forum Pro • Posts: 40,000
Target market

MFrost wrote:

Subject was "A charming new member of Olympus PEN family emerges today" (or something like that, translated).

And what'd you know, the pictures above ad text conviced me that it's targeted solely to female audience. Fashion statement or something. Transferred straight to bin.

Oly giving up this (camera) form factor to Pana?

Yes, the target audience for the E-PLx line is the Japanese women photographer. Last visit to Japan saw lots of them being used by women. But of course increasingly smartphones are killing small cameras in the market.

So Oly is pushing the high end products, less sales but more profit per unit. The E-PLx will stagger on for a while if it still shows OK in the Japanese BCN monthly figures like they always have done. The E-Px is most likely finished and the more expensive Pen-F variants may take their place.

Regards...... Guy

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