position of M5

Sharlin wrote:

Google translated.

Main points:

Eliminating the frustration of mirror-less user

Koichi Yagi of Canon Marketing Japan Director, Managing Executive Officer, Imaging Systems Company president, introduced as "EOS M5 is, the camera get to feel the seriousness of the Canon of the mirror-less camera."

The M5 demonstrates that Canon is serious about mirrorless.

Target is already using the mirror-less camera, users looking to step up. Such a user has a lot of dissatisfaction with the existing mirror-less camera, was described as solved them in the EOS M5.

Target audience is existing mirrorless users looking to move upwards. The M5 solves many of the frustrations of the existing users.

Main points of complaints (these are educated guesses based on the slides)

1. Autofocus
2. Resolution and speed?
3. Lack of a viewfinder?
4. Ergonomics, lack of dedicated dials/etc
5. Lens selection?

Problems and Canon's answer for them

1. Autofocus => Dual Pixels CMOS AF

2. not beautiful in the dark scene => 24M CMOS + Digic 7

3. difficult to shoot in the monitor => EVF

4. intuitive control is needed => EVF + other controls

5. want to expand the width of the more expression (?) => abundant EF/EF-S lenses

In 2016 a 20% year-on-year decline expected (on domestic market?) (2013 seems to have been a golden year for Canon, for some reason.)

In addition, shipments of the first month of the EOS 5D Mark IV, which was released on September 8, is that the expected 1.5 times the EOS 5D Mark III, and appeal that it is strong.

There's a strong demand for the 5D4, selling at 1.5 times the rate the 5D3 did (when it was released?)

It should be noted that, in Mr. Yagi Rio Olympics was talking to about 70% of the photographer was using the EOS series.

EOS 80D, which was released in March became the top in the model-specific share of the middle class

The 80D became the top-selling model in the "mid-level" segment, with 27% market share.

2016 January to August interchangeable lens camera market share of. It was the aim for the top in the current 3-position of the mirror-less camera

Canon is #1 in DSLR market share (and some other ILC segment?!), #3 in mirrorless. Aim is to get to #1 in mirrorless as well (or maybe aim was to get to top three?). Canon's mirrorless market share grown from 2% in 2012 to 20% in 2016.

#1, 37% (ILC); #1, 53% (SLR); #3, 20% (Mirrorless)

Optimum ease of operation to the viewfinder shooting

For more information about the EOS M5, Mr. Tsuyoshi Tokura Canon Executive Officer Image Communication Business Division has been explained.

Tokura said, said, "EOS M5 was realized difficult was high-speed, high-precision AF is a high-end model. So far of mirror-less camera of mirror-less camera."

??? Bing says:

Tokura says, "EOS M5 is the high end model of the mirrorless camera. Achieves high-speed, high-precision AF in the mirrorless camera "and said.

So the M5 is a high-end camera, having high-speed, high-precision AF.

This is that the conventional EOS M3 had been discretely arranged pixels for phase difference AF, it has become a reason equipped with the EOS M 5 "Dual Pixel CMOS AF".

The M3 has conventional phase-detect sensors embedded in the imaging sensor, the M5 has DPAF.

That made it possible to face recognition even 0EV resistant to low brightness

Face recognition possible down to 0EV, interesting tidbit.

Although equipped with the first EVF is in this EOS M series, according to Tokura said, that has been to optimize the operability in style to take a peek through the viewfinder.

The first M model to have an integrated EVF, the M5 is optimized for through-the-viewfinder shooting.

"Touch-and-drag AF" is also one such operation system. When in a state of looking through the EVF tracing the LCD monitor with a finger can be moved AF frame freely. The same function in the button on the front of the body is made possible ON / OFF immediately.

Touch-and-drag AF allows to change the focus are by dragging a finger over the LCD while shooting through the EVF. The "DoF" button in the front of the body allows switching this function on and off?? A bit unclear.

The segregation of the single-lens reflex camera and the mirror-less camera, .EOS M that are believed to provide as full line-up of "EOS is aimed at small and lightweight. On the other hand, single-lens reflex is very popular worldwide. Distinguish each while I want to respond to the user of diversity "was (Mr. Tokura).

So they believe (and probably have the data to show it) that DSLRs keep going strong for the time being, and mirrorless has its own separate slot being small and lightweight. So presumably Canon is not planning to release a large FF mirrorless.

In addition, there was talk also about the thermal management of the EOS 5D Mark IV. When the 4K video recording is a so before heat measures become hot enough not to touch the body, but with the improved review and mechanical.

So heat dissipation is a big issue with 4K. It's becoming pretty clear that this is a major reason for not providing MP4 encoding with 4K.