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Price of 40-150 f2.8 zoom is zooming

Started Apr 8, 2016 | Discussions thread
SkiHound Veteran Member • Posts: 3,939
Re: Price of 40-150 f2.8 zoom is zooming
1

Olympus often has promotional events in which they reduce prices. I suspect that they bring the price back up to full suggested retail ($1,499 for the 40-150 Pro) so that the promotional events are attractive. If they dropped the price to $1,299 and left there, folks wouldn’t think they were getting a good deal when they paid $1,299. So then they’d have to drop the price to $1,199 for promotional events. And for folks on the fence it sort of feels like after they raise the price it kind of feels like “oh crap, I should’ve bought it when I had the chance and it was $1299.” So the next time it’s $1,299 you buy it because that’s probably the best deal you’re going to get. Other companies do the same thing.

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