Adorama has 7D II for $1050 today. That getting close to 1/2 price in a year. (The Canon store has not even taken off the "New" logo from the 7D II webpage, lol)
Looks like Nikon is right and the market for this type of camera is tiny. Or is Canon trying to just gather market share pricing the ~same as the D7200?
The rumor mill has a new sensor technology in 1DX MKII. Allegedly also the 5DSR etc to be replaced so soon, logically maybe that new sensor tech filtering down already.
If so, likely it will also result in an upgraded 7DIII?
You're assuming there will be a 7DIII.
*IF's and BUT'S* but one explanation.
That would make sense for Canon to be clearing stock to make way for something that would really impact Canon new camera sales, without doubt.
It would be nice.
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Wishing You Good Light.
7DIII is as likely as any camera from Nikon ten years from now.
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In other words highly unlikely.
I think otherwise for two reasons.
Firstly, with the advent of the smartphones etc, the obvious shift back to high end, rather than consumer, for DSLR's ILC's.
Back to the days of the 'big six'? Nikon, Canon, Minolta, Pentax, Olympus, Fuji (or Contax if you prefer).
Maybe now, Nikon, Canon, Sony, Fuji, Pentax, Olympus
To distinguish a brand, features and high end tools are surely a must. Hence, the features of such as a 7DI, (not referring to FF here, but same applies) which Sony et al cannot match, are what will keep Canon, Nikon and Pentax above the rest.
Hence, it is not a choice really, it is a must.
Otherwise, how else will they distinguish themselves???
Secondly,
Competition. Pentax still has the wonderful little K3. Weathersealed etc. Arguments on whether the AF is as good as Nikon and Cnaon abound. But the point is, Ricoh wont stop working on it and it will only improve.
Are Canon and Nikon ready to cede a whole segment and related business (many use both APS-C and FF 35mm) to Ricoh?
While Ricoh may still be building a Pentax recovery from the days of Hoya etc, strategy today impact products tomorrow.
Reaction to Pentax products wont work, it will be too late.
Action to fend off competitive advantage must be strategic and preemptive.
Canon also has a wide range of tools, the widest range of lenses.
To protect their market, one additional camera body wont hurt nor sting them to produce.
If Nikon does not make a D400 whatever, when new sensor tech comes to Canon, such that their sensors are on level footing with Nikon/ Sony, it will have a huge impact on comparative sales.
Not only in APS-C, but for sure with the 7DIII when it comes, it will be unassailable with the system behind it.
Imagine a 7DIII with a Sony equivalent sensor and Canon system lenses? With a 5DIV also with updated sensor for the FF use?
'Unassailable' and for that reason, a no brainer for Canon to make.
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Wishing You Good Light.
I'll need to think about this for a little while. I've been looking to buy a d7200 on sale somewhere, but Nikon is trying to get rid of d7k's and d7100's, so the d7200 isn't being marked down as much as I'd like.
