What type of new 50mm f1.4 lens you want from Canon?

EduPortas wrote:

amd wrote:

Also from a Canon ROI market segmentation I would not invest into a Sigma A competition. Rather do a modest update of the current one alike they did with the 1.8 for a very low price, or do a 2.0 IS STM for 400$. Then investing into the 1.2L where the Sigma can't compete would give them a better ROI than competing on the price...

This.

A 1.4 STM at 50mm would be brilliant.

If you know what you're doing there's hardly any need for IS at 1.4. And buying a 1.4

means taking advantage of that aperture. Otherwise, opt for the 1.8 STM and stop down.

IS does offer some relief when shooting video, though, but I fear it would add considerable heft.

While I agree that a 50mm 1.4 IS is pretty unlikely (I suggested a 2.0 btw.) I can only partially follow your argument. If I use 1.4 to stop the motion, IS would be pretty obsolete at that FL (agreed). For available light use though you could keep ISO very low, and be more flexible with the shutter speed. So IS would have some use. Personally I would always prefer the lens without IS and rather be faster (1.4 or 1.2 over 2.0), if I have to choose. For me speed would be more useful than IS. There we seem to concur if I read you correctly.

My "guessing" was actually mostly about what would make sense in order to respond to a market that has the choice of Sigma ART lenses now. As Abu suggested in another post, adding macro would make this lens nice enough to be paired with the 1.2L for me.

On my wish list remains a 50mm f/1.2L II that's razor sharp at 1.2 without any focus shift and super fast AF :-D. I fear I would pay a hefty premium for such a gem, and accept size and weight being out of the norm.