DPReview.com is closing April 10th - Find out more

The Samsung scenario - ponderings and/or recommendations

Started Nov 20, 2015 | Discussions thread
(unknown member) Veteran Member • Posts: 5,590
Re: The Samsung scenario - ponderings and/or recommendations
2

JanMatthys wrote:

meland wrote:

JanMatthys wrote:

I think it's much a do about nothing, Samsung has invested heavily in the NX-1 and pro line lens development. After the NX-1 came out they devoted a ton of resources to get the firmware update out asap so this is a long term strategy with some short term adjustments.

I saw this happening with Sony, when they were struggling to get sales of their D-SLRS going people were predicting they were going to close shop, instead they snatched up Minolta, I can see Samsung doing the same and buying out Pentax or dare I say buying out Nikon!

Why on earth would Samsung want to buy out another camera company?

"Another" did they buy one out already?

It's not as if the camera market is expanding and that cameras are a business that anyone feels the need to get into.

The Mirrorless market is expanding, the D-SLR market is dying, right now Sony is best positioned to take over the APS-C and FF mirrorless market due to Nikon and Canon's inertia, Samsung is not going to let Sony do that and possibly buy out Nikon, whose main source of income is....DSLR cameras and lenses

The mirrorless market is not expanding - check your data. Neither is the DSLR market expanding, you are correct on that. The whole camera market is declining. You have to consider the strong possibility that actually Samsung are no longer interested in the camera market. It's not a question of whether they will let Sony buy out Nikon (assuming Sony even wanted to buy out Nikon which they don't) - it's more the fact that Samsung, once they have taken the decision to get out of cameras, couldn't care less what anyone else does in the camera market.

If Samsung can't achieve success in the camera business with their own considerable technical and financial resources then they are simply not going to bother with it at all.

You're missing the point, Samsung is realizing that is more efficient to buy the wheel, as opposed to re-inventing it. Why spend millions on R&D + time to market when they can buy out Nikon, and instantly have access to all ther lenses, R&D , patents and Brand name recognition.

Samsung don't want to buy Nikon. What value does the Nikon brand add to Samsung? Samsung want to leverage the Samsung brand not bung Nikon logos on their products. They probably have no more interest in the photo market at all. It is too small and it is declining.

The camera business is like a mosquito on the rump of a rhino compared with many of the other things they are involved in.

But you forget that Rhinos are very aggressive, they're not going to let another Rhino (Sony) have access to the entire APS-C and Mirrorless market

Yes they are because they would rather direct their resources to something that has the potential to make a profit. And that's not cameras. Not for Samsung anyway.

Post (hide subjects) Posted by
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow