Will Canon make a profit (globally) on the M10?

rrccad wrote:

Kharan wrote:

It's basically a completely superfluous

much like sony's complete lineup if you are so focused on NA.

sony states that they have a little over 50% of the NA marketshare on mirrorless which means they only shipped around 160,000 cameras to NA so far this year.

that's versus what .. 750,000 to 900,000 canon cameras?

With a much higher profit margin per unit, apparently, in Sony's case. Mirrorless is much cheaper to build.

and unnecessary camera, much like the Sony A5100 is right now. Speaking of which, the NEX-5T was a predecessor to that model, and I think it speaks volumes that the enthusiast-orientedcamera is now the best seller

actually it's because sony removed the mass discount they had on the NEX-5T and it's back to list

so no, it speaks volumes more about sony's pricing.

Wrong. The A5000 is still available for 200 dollars less. That's not an insignificant difference, and yet the better model keeps outselling it month after month. On the other hand, Canon's best is the T5, which is a really lame camera for a rock-bottom price. It's also interesting that, at least on Amazon, the A6000 sits above all Nikon and Canon models except the T5 and D3300, one of which is a POS (the Nikon has some solid advantages, I'll give it that).

More telling, of course, is that GoPro and Fujifilm kick all the other manufacturers' collective asses in the sales rankings.

, in terms of how the market is maturing.

Not really - see above.

A best seller in a niche market with only 16% overall marketshare.. if that's your idea of success than have at it. good luck with that. of which sony only has somewhere around > 50% of. so a 8% to 10% overall markshare. lol. fun fact, they actually had at one time around a 15% overall marketshare. they haven't even gotten back up to that. but yes, carry on with mirrorless!

the thing is, unlike most other camera companies (outside of nikon and fuji - because for fuji it's a hobby), canon can afford to position a camera in a segment it feels like and profits be damned, whereas the others do not have the luxury.

of course, you like sony economics were they are actually losing mount marketshare, but increasing "virtual" profits.

I would love to know how you think that's a winning proposition.

The difference is that Sony now drives a profit from camera sales, something that eluded them for the longest time when they were #3 in DSLRs. I'm sure that, if you ask the board of the company, they're much happier with the current turn of events.

Also, Pentax is much more of a hobby for Ricoh. Panasonic seems to be only camera maker that has avoided the pitfall of fire sale pricing and ancient models leading sales at the moment. Sony and Olympus are finally in the green again. Nikon gained some more market share despite everything, some from Pentax and some from Canon. Let it be known that Nikon is the only camera maker right now that can't afford to disregard profits, as the imaging division is their main source of income.