MikeJ9116 wrote:
Kharan wrote:
It's 18,75%. If you're going to be anal about it, do it right. Japan's reaching saturation in MILCs fast now, and what sells is basically whatever's discounted the most.
...and this might be why Canon has released the M10. It is a camera that has such low cost for them that it can slug it out with the other MILC manufacturers on a cost basis. While these other brands are fighting with more advanced and expensive tech, Canon is coming in with a capable camera that can be priced at the bottom of the barrel. Plus, it has the Canon name on it that will attract some buyers just for that reason alone. Canon might see an opportunity to hammer the profits of Pentax, Olympus and even Sony in the low end MILC market after they have been pounding on each other for the past several years. If the Asian market is as price sensitive as claimed then they likely won't care about the specs between the low end models as much as the price. This might be where Canon can swoop in and grab enough of the market to put a serious financial hurt on Pentax and especially Olympus.
Bringing the M10 to market might be a very smart move by Canon to take one or two players out of the low end MILC market. In a war of attrition, Canon is probably better positioned financially than Olympus and Pentax to slug it out over the next several years.
It's exactly my point. They just want to increase their market share in Japan, the rest be damned. To crush the profits of the other brands might be the goal, but I don't think so - it's just that MILCs have almost reached parity with DSLRs in Japan, plus the fact that Pentax actually does sell an important number of DSLRs over there, so they (Canon) are feeling the heat back home.
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Nothing interesting to say here...