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Will Canon make a profit (globally) on the M10?

Started Oct 18, 2015 | Polls thread
MikeJ9116 Veteran Member • Posts: 6,955
Re: speaking of math...

Kharan wrote:

It's 18,75%. If you're going to be anal about it, do it right. Japan's reaching saturation in MILCs fast now, and what sells is basically whatever's discounted the most.

...and this might be why Canon has released the M10.  It is a camera that has such low cost for them that it can slug it out with the other MILC manufacturers on a cost basis.  While these other brands are fighting with more advanced and expensive tech, Canon is coming in with a capable camera that can be priced at the bottom of the barrel.  Plus, it has the Canon name on it that will attract some buyers just for that reason alone.  Canon might see an opportunity to hammer the profits of Pentax, Olympus and even Sony in the low end MILC market after they have been pounding on each other for the past several years.  If the Asian market is as price sensitive as claimed then they likely won't care about the specs between the low end models as much as the price.  This might be where Canon can swoop in and grab enough of the market to put a serious financial hurt on Pentax and especially Olympus.

Bringing the M10 to market might be a very smart move by Canon to take one or two players out of the low end MILC market.  In a war of attrition, Canon is probably better positioned financially than Olympus and Pentax to slug it out over the next several years.

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