Will Canon make a profit (globally) on the M10?

rrccad wrote:

Kharan wrote:

Wrong on both accounts.

actually no.

300,000 units as compared to 1.6 million when 1.6 million is basically TWO vendors, and 300,000 is around TEN vendors.

You do that math and get back to me sometime.

I'd also like to know what common core math you took that made 1.6 million and 300,000 approximately 20% of the market.

but in my world, that's 16% of the market - again with somewhere between 8 to 10 vendors vying for it, versus 84% of the market with simply two (since pentax is basically a non-entity and so is sony SLT's), however you can argue for four there if you wish.

so as far as the M10 in USA? I doubt really that canon cares much about it either way. it's meant for entry level, and catering to females.

just because the market doesn't exist in the united states, does not mean it's not a valid market anywhere else.

also - for the longest period of the time - the top MILC seller in NA was the NEX-5T. Also the top sellers in Japan all are small cameras predominantly.

A7 series doesn't even make it on the radar in Japan - the largest and also the quickest growing MILC segment.

It's 18,75%. If you're going to be anal about it, do it right. Japan's reaching saturation in MILCs fast now, and what sells is basically whatever's discounted the most. That's not a healthy market, period. Which reminds me of Nikon sales in the US, which are mostly composed of models two or three generations before that leave a miserable margin.

Also, Sony has more than half of the mirrorless share, which isn't an insignificant number, especially when you add all such sales worldwide.

I couldn't care less for the M10 either way. It's not going to make or break Canon, but it keeps feeding the broken Japanese domestic sales model, and won't make a dent in the rest of the world. It's basically a completely superfluous and unnecessary camera, much like the Sony A5100 is right now. Speaking of which, the NEX-5T was a predecessor to that model, and I think it speaks volumes that the enthusiast-oriented camera is now the best seller, in terms of how the market is maturing.