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Will Canon make a profit (globally) on the M10?

Started Oct 18, 2015 | Polls thread
Kharan
Kharan Senior Member • Posts: 2,487
Re: Will Canon make a profit (globally) on the M10?

rrccad wrote:

Kharan wrote:

Strannik2011 wrote:

[...] WIth such advanced cameras on cellphones and so many cheaper offerings in "travel compact zoom and superzoom" categories, I just don't understand why would someone spend that much money on such an ICL cam with selfies/basic travel photography in mind. I know this market exists, but I just admit that I don't understand the reasoning behind it. So going back to the original post, I don't think this cam will be popular at MSRP regardless of the market. Canon will likely still make money on it though. Not due to popularity or reasonable price, but simply due to low production cost.

That market actually doesn't exist, and yet the Japanese keep on pushing it. People who want a better camera for selfies get a GoPro, not some boxy underperforming POS camera. Olympus tried with the E-PL7 and failed (some speculate that it's the end for the PEN as we know it). Sony tried with the A5100 and failed (the A6000 has been sold in much, much larger numbers, at least in Amazon). Canon? If experience is any guide... lemmings will be lemmings (even if the story's apocryphal).

and the USA market for mirrorless is what exactly? it's all failed in NA.

and in reality .. who cares if it fails in one market that really is such a small niche for MILC's.

Wrong on both accounts. According to CIPA, mirrorless shipments to the Americas is over 300,000 units between January and August, versus 1,600,000 DSLRs. In Japan, the spread is 440,000 mirrorless versus 660,000 DSLRs. The rest of the world is in between those extremes. Still, ~20% of the overall ILC market in the Americas is nothing to sneeze at.

It might sell well in Japan, if they discount it like they did with the M2. However, Canon's efforts have not been very successful in other parts of Asia, where Sony and Olympus dominate. In the US, they're practically inexistent.

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