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Will Canon make a profit (globally) on the M10?

Started Oct 18, 2015 | Polls thread
(unknown member) Veteran Member • Posts: 5,590
Re: Will Canon make a profit (globally) on the M10?

Strannik2011 wrote:

Its hard not to make $$ on a cam with (most likely) such a low cost of production. The question is whether it will sell for MSRP. Personally, I think the price will me adjusted to a more reasonable one simply due to other mirrorless offerings on the market. In Canada it is listed at $730 which is nuts (IMO) for such a camera. I hope Canon will start selling body only (especially in North America) at a sub $300 price, which will make this camera somewhat attractive to the gearheads with their existing lens collections (just as a light travel cam). I doubt a lot of folks on this forum will be interested in paying MSRP for the kit (personally I am not interested in this lens at all). It is also possible that by the time we see a reasonably priced body only M10 option, Canon will bring to the market something more exciting in mirrorless. In that case, a lot of gearheads will probably be saving their $$ towards the higher end body. Or maybe Sony will come up with an a6000 successor with EF adaptor soon which will be even more attractive for those who already has Canon glass. In any event, M10 will sell ok with a price adjustment and a body only option. Just my opinion.

That's a reasonable opinion, that is if manufacturers were really that interested in 'gearheads', (your phrase not mine I hasten to add).

The truth, although most manufacturers would probably not admit it, is that catering for enthusiasts (shall we call them that?) is a pain in the proverbial.

They think they know more than they do, demand a lot, complain too much and don't buy enough to compensate.

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