What if Ricoh bought all Samsung's mirrorless technology?

Started Sep 19, 2015 | Discussions thread
Alex Sarbu Veteran Member • Posts: 9,342
Re: What if Ricoh bought all Samsung's mirrorless technology?

Tom Caldwell wrote:

anthony mazzeri wrote:

Alex Sarbu wrote:

Can't you see it? Ricoh without Pentax would continue to be a tiny little camera company playing well under the radar.

And that would be good, they would have continued making great cameras. The GRD led to the GXR which led to the GR, which could have led to a mirrorless system like the Fuji and Sony fixed lens models led to their mirrorless versions. Which isn't wishful thinking or dreaming at all as these two other companies have shown it's a natural progression.

But nope, all Ricoh cameras bar one got killed stone dead by the acquisition of Pentax which is doing exactly what it was doing before Ricoh, making DSLRs and the Q, with really nowt to do with Ricoh cameras at all. There's not even been even a hint of Ricoh firmware appearing in any Pentax camera so far. This is what everyone was expecting, even the DPR article writers at the time, so why is that?

So in effect, Ricoh cameras were doing way better before buying Pentax which has instigated the end of Ricoh cameras plural. Just one camera now, like the last of a species. After the half-hearted GR II, if they don't make a GR III now then the Ricoh firmware will cease to exist. It won't ever appear in any Pentax camera so it'll be dead.

In hindsight buying Pentax was the worse thing that could have happened to Ricoh cameras. What's the difference if they exit the business after a launching failed mirrorless system, or they are exiting now after launching nothing. I'd prefer the former.

NB. I don't include the Theta and the waterproofs as at this point they are just consumer P&S varieties which come and go at the whim of the fickle market so are not part of any long term camera system discussion.

Well said Anthony.

Pentax failed, Hoya rescued it, Ricoh rescued Hoya.

No, that's not what happened. Wrong on all accounts.

Pentax Corporation was profitable and didn't need to be "rescued".

Hoya did not rescue Pentax Corporation. It was a hostile takeover, which only succeeded because of internal support (one of the major Pentax shareholders, SPARX, which might have been the one behind it). And Hoya stated clearly, they were only interested in the medical division; they damaged Pentax Imaging Systems from too much downsizing and cost cutting.

Ricoh did not rescue Hoya. Ricoh acquired Pentax Imaging Systems (or what was left of it), that was what they rescued. Hoya Corporation (who kept the Pentax Medical division) was doing fine; they sold Pentax Imaging Systems because they couldn't care less about making cameras.

Pentax is doing its level best to fail again and take Ricoh cameras with it. Pursuing the dream of the mighty Pentax name that deserves respect but increasingly is losing it because it insists on living in the days of past glories and somehow thinks that it is still one of the big three Canon-Nikon-Pentax if only Ricoh will keep funding it.

Ricoh has a different opinion, they're happy they could turn around their money-losing camera division by buying Pentax. They're happy that the Pentax-branded high-end cameras as well as the Ricoh-branded GRs and Theta are contributing to profits.

As Ricoh seems to be going nowhere and Pentax have produced nothing truly forward looking the Ricoh followers are simply drifting away to other brands (not Pentax).

Take the 645Z, its demand about double the estimate. The GR, which is a Ricoh Imaging product - sales steady two years after introduction. Consider the many Pentaxians who are waiting for the FF.

http://www.imaging-resource.com/news/2015/03/05/ricoh-interview-placeholder

I don't understand this hate against Pentax; I don't understand this "I want Ricoh to die in their purest form" destructive ambition.

Luckily I have invested in some GXR "classic" gear as it goes down the same track as Epson.

I think that was unavoidable, with or without Pentax.

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Tom Caldwell

Alex

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