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Will Canon make a profit (globally) on the M10?

Started Oct 18, 2015 | Polls thread
CaMeRa QuEsT Regular Member • Posts: 400
Re: Will Canon make a profit (globally) on the M10?
1

Canon has the largest economies of scale in the business.  The most expensive component of the M10, its sensor chip, is made in-house and is perhaps the most produced APS-C chip ever, they don't owe nobody a dime for using it.  They have been selling PowerShot cameras at $40 each for a couple years now, you'll think that if they lost money with those the'll have stopped making them a long time ago.  Even if they do $200 on the M10 kit they'll still be making a profit, as I am very sure that the M10's manufacturing cost is no more than 3 times that of a PowerShot.  If the M wasn't a success they wouldn't have dared bring the M2 much less the M3 or the M10 to market.  It's just basic, good business strategy to try to sell as high as possible at the start and see how many suckers bite the bait.

 CaMeRa QuEsT's gear list:CaMeRa QuEsT's gear list
Canon EF-M 22mm f/2 STM Canon PowerShot A40 Canon PowerShot A650 IS Canon EOS 1000D Canon EOS M5 +22 more
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