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Will Canon make a profit (globally) on the M10?

Started Oct 18, 2015 | Polls thread
(unknown member) Veteran Member • Posts: 5,590
Re: Will Canon make a profit (globally) on the M10?

kthxjapan wrote:

The reason these M camera bodies have not been super well loved, and photography sans smartphones is dying, is because of people who think of cameras as feature driven devices by marketing segment.

Canon should be doing what it used to do well: define it's market segment, determine what they will pay, and do the best you can in those constraints.

Isn't that exactly what they are doing?  The thing is they know what market segments they are interested in and are targeting those, not the market segments that a few here think they should be targeting.

The other players have demonstrated that people will pay a premium for crazy useless stuff, like the Nikon 1 V3's hilarious 60fps shooting speed and gazillion AF points. Make genuinely good stuff without falling down that trap, and people will notice.

The M3 is pretty close to this (which is why I like the thing).

The M10 was/is Canon's attempt to do the least it can with the highest return, but I suspect the potential customers are onto it.

Indeed, the potential customers (normal people, not photo geeks) will probably love it.

Until Canon is a lead innovator in mirrorless, they need to drop the pretense and simply do the best they can do.

What pretence is that?

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