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Will Canon make a profit (globally) on the M10?

Started Oct 18, 2015 | Polls thread
(unknown member) Forum Pro • Posts: 11,521
Re: Will Canon make a profit (globally) on the M10?

Peter63 wrote:

I think most of us can agree that the M10 is not going to be our next camera. I am curious how many of the DPR crowd believe (or are willing to admit they believe) that the M10 is likely to turn a profit for Canon.

it's hard to say, it also may be a camera in which canon will deliberately not care about turning a profit on it.

I doubt anyone can really say yes or no, to this considering we dont' know what canon's costs are, nor the FOB prices and how they change over time.

when it comes right down to it, we all have absolutely no clue on how well canon does on a particular camera.

the M10 significantly leveraging economies of scale - as it reuses *most* of the M2 / M3 components and requires no new components.  (flash and digic from M3, NFC from M3, rest really from M2)

however, there's still a significant portion of development involved as well as certifications, firmware, manufacturing up front costs,etc - so once it gets past the initial outlays, you'd have to think it's fairly inexpensive for canon to manufacturer.

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